Social Media can be a challenge for big businesses and at the same time it can work wonders if used in the correct manner.
The top social site that produces the best content for marketing is the Linkedin group blog which was realized by the Sales-Associate.com Group. The main reason as to why they received this title is because there is a vigilance that shuns spammers and promoters out of discussion. Despite the huge population in they still manage to keep the group clean. However other groups with the similar population are having a big number of spams which is something hard to distinguish why.
One of the most irritating issues that may turn off people from joining a LinkedIn group is the spammers and self promoters. If all discussions are allowed accidentally or willingly to be posted without limit in just a few seconds, there will be very huge spam that will come up. If you want to host a clean Linkedin group free from spammers. The number one thing that you should consider is committing your investment towards managing and putting limits. Without moderation your reputation could easily be broken into pieces.
To be on the safe side as the owner of a group you must make sure that you choose a group that is dedicated to work most of their time per week. They must be ready to participate which is something that should be stated in their contracts for them to really perform. Below are some of the ways that may help prevent spammers in your blog which will allow active participation from your prospects.
You should have a strategy. You should know your buyers and know the kind of product you want to sell to them. After knowing this you should ensure that Linkedin is the best channel for you. As you note, LinkedIn is not the first priority so first you should consider your products then your prospects then the last should be the LinkedIn group. You should have prospect-mapping criteria as a way of identifying your prospects of whom you are willing to invite to your group. Consider prospects that have got high chances of buying from you and what their job titles are. Know the type of company they are working for, the kind of industry, and also the size. You should also know if they can make decisions or they are just influences.
Among the most challenging path for B2B marketing team to manage is the social media.
Apart from the pressure surrounding it is hard to know about its future yet no one wants to be left behind, they want to be part and parcel of the social path. A lot of people claim to be experts in the social media, but you should be alert when following their advice. In the social media there are a bunch of people who are not very honest due to the increased platforms, ideas and methodologies.
There are countless numbers of social media blogs and monitoring them could give someone a full time job and also gaining various opinions regarding how you should handle your social media path. This for sure will overwhelm many marketers. So a B2B marketer should do the following;
Know the place where your audience is gathering online to gain knowledge about your products and/or services. Know their favorite ground or publications industry they visit to search for information. They should be ready to learn about the most recent technology. But the truth is you can never have full information about your audience.
According to Sales-Associate.com you should investigate your sales leads generating competitors and get to know what they are doing by analyzing and monitoring them on the social media. Know where they are going wrong and let their mistakes be your way of learning and also their success. Keep an eye on the comments people make about your company, on which platform and what they are saying about your products and services.
- Start with a blog. When you are in a social media you should have something meaningful to share to the world. And one of the social media platforms to relay any meaningful information is your blog and it can be distributed to the rest of the media platforms. It is not a must that all the content be your own. You can as well reuse meaningful content that you already created. This includes the news release or the articles. On the behalf of the experts found in your organization you can write and post a blog post by letting a freelance journalist interview them or public relations professionals interview them. Make use of guest bloggers or provide a third party content that talks about your field.
Uniformity should be something to consider. Make sure that the organization comes up with a uniform image or voice in your entire social media platforms. However people from the organization should be encouraged to spread the message of the company by engaging in posting comments and promoting their post.
Do a lot of test because social media is uncertain. Monitor you audience and know if they are paying attention and where their interest is directed. The aim of the social media is to create a platform where people could engage in online dialogue. This makes it easy for people to ask questions and to respond to them, post their opinions and conduct surveys. So be the first one to use this unheard-of opportunity to know what pleases the audience eyes, what he wants to read and of course what he wants to receive.
For the majority of the B2B marketers monitoring, managing and developing the social media has become a source of destruction. You don’t need to worry instead you should be strategic and selective. Take advantage of the most recent advice that come with the social media.
The biggest disadvantage of purchased or rented email list is that you are not familiar with the contacts and they have not heard about your company and they have not opted to receive any information or new letter from you.
The rented or purchased list you use believing it to be opt-in is acquired from scrapping through other websites which means that they had opted to receive emails from the list purchasing company and not from your company. In fact the customer has never heard of you and when they receive the email they mark it as spam and your efforts goes waste.
Your reputation on email deliver-ability and IP will be harmed.
There are organizations whose sole purpose is to combat SPAMMING. They set up honey pots and SPAM traps to identify spam mails in the web. When you purchase an email list you have no provision to check how many times the email has been send or if the list has been scrubbed for hard bounces and from where this email address originated. By purchasing an email list or final expense leads not only risk your email deliver-ability it also affect the IP address of your company. Even if you gain some success by finding some opt-in customers after purchasing or renting the email list, it will takes ages to regain your reputation of your IP address and your company brand.
You’re not a fool
We all know how we feel when we get an unwanted mail from a company in our inbox. Customer may not have asked to hear from you, but that does not mean that they don’t want to hear from you. If properly projected with helpful content and attractive offers they might get interested and will keep up to date with the company by email. You should never force content on any one even if you know that he is a potential prospect.